Economic factors such as rising prices, loan rates, and global trade policies still have a crucial role in shaping the British auto sector. As producers aim to regain stability from the disruptions of the past few years, these financial factors affect manufacturing costs, pricing approaches, and overall industry trends​ (Grant Thornton UK LLP)​
As the auto sector changes, so too do the tactics for reaching prospective buyers. In 2024, digital marketing continues to be a fundamental element for automotive companies looking to secure market share and connect with a digitally-aware audience. Key to this is the use of focused click-based campaigns and geographic targeting​ (Word Stream)​â
The UK’s pre-owned vehicle market is expected to experience considerable expansion in 2024, propelled by an surge in vehicle availability and shifting consumer demands. Following a difficult 2023, where new automobile supply issues due to microchip shortages and post-COVID disruptions affected the sector, 2024 is projected to be a period of recov
The British pre-owned vehicle market is projected to experience considerable growth in 2024, fueled by an surge in vehicle availability and shifting customer preferences. After a tough 2023, where new vehicle shortages due to microchip shortages and post-pandemic disturbances affected the sector, 2024 is anticipated to be a year of rebound and stab
The UK auto sector is at a critical moment as it navigates towards a era led by electric cars (EVs). The ZEV mandate, starting in 2024, mandates 22% of all passenger cars sold to be zero-emission vehicles, with 10% for LCVs. This legal initiative is anticipated to greatly increase the market share of battery-operated cars (BEVs), in spite of existi